Ideas, advice and inspiration
Online courses
Grow your knowledge and learn how to build better buyer experiences with our Masterclass series.
Transform your sales enablement from stale to standout
Learn how to ignite your sales enablement and deliver a brilliant buyer experience. See great examples and get access to tips, toolkits and templates to take sales enablement to the next level for your organisation.
How to align your sales and marketing team to win more deals
Companies that focus on sales and marketing alignment achieve 19% faster growth and 15% higher profitability. Learn about the steps you need to take to effectively align your teams and hear from those that have already done it (and succeeded).
How to train your team for successful remote selling
How effective is your team at remote selling? Are they adapting or thriving in the ‘new normal’ of virtual pitches? Access world leading tips, tools and examples to help your team excel at remote selling and create a memorable (virtual) buyer experience.
Great insights from great people
Articles and books
How to network when there are no networking events by Dorie Clark
Renowned autor & HBR Contributor. Dorie is a firm favorite of ours and we always recommend others to sign up to her newsletter as its jam packed with great tips and content. Here's some of her wisdom:
Why B2B Marketing needs both Plumbers & Persuaders by Doug Kessler
Founder at Velocity Partners. We’re a huge fan of Doug as he always has sage and practical advice and although his blog is over 2 years old, his points hold true and all B2B marketers should read it.
Atomic Habits - Tiny Changes, remarkable results by James Clear
Packed with evidence-based self-improvement strategies, this book will teach you how to make the small changes that will transform your habits and deliver remarkable results.
Rebel ideas - The power of Diverse Thinking by Mathew Syed
Read about the best-kept secrets of some of the world’s most successful teams with insights from psychology, anthropology, network theory and a range of intriguing case-studies.
TED Talks worth watching
The Power of Persuasive presentations and story structure.
This Ted Talk by Nancy Duarte is a classic and worth the 18 minutes to watch. Nothing is more powerful in persuading an audience than a compelling story. A good story can move them to act, change their minds, or win their approval. Watch Nancy’s talk.
Ever wonder why you procrastinate or put things on the long finger?
This Ted Talk makes us smile every time as Tim Urban lets us inside the mind of a master procrastinator while landing really great advice of how to deal with procrastination monsters and become productivity ninja. Watch Tim in action.
How to speak so that people want to listen
Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to's of powerful speaking -- from some handy vocal exercises to tips on how to speak with empathy.
Stats worth sharing
<5%
of marketers have joined a sales pitch meetings to understand how sales teams really sell
(Clarity research June 2020)
11%
of companies have directly asked their prospects what they think of their buyer experience
(Clarity research June 2020)
≤19%
faster revenue growth and up to 15% higher profitability achieved by organisations that focus on alignment
(SiriusDecisions 2019)
90%
of content created by marketing is not used by sales
(American Marketing Association)